CRM Manager (ManyChat)
Ruby LabsAbout us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We are looking for an experienced CRM Manager to own lifecycle marketing and conversational automation at one of our projects. Anchored in ManyChat, you will build and optimize multi-channel messaging flows — across Facebook Messenger and Instagram DMs — to drive player activation, retention, and reactivation. This is a high-impact role for someone who thinks in funnels, obsesses over open rates, and can turn data into revenue-generating automation.
Key Responsibilities
ManyChat Ownership — Build, manage, and continuously optimize ManyChat flows across Facebook Messenger and Instagram DMs. Own the full automation architecture from lead capture to conversion and retention.
Lifecycle Strategy — Design and execute lifecycle marketing strategies covering activation, onboarding, engagement, retention, and reactivation across all CRM channels.
Segmentation & Personalization — Build and maintain player segments based on behavior, activity stage, and lifetime value. Deliver targeted, personalized messaging that drives action.
Campaign Execution — Plan and deploy promotional campaigns, bonus announcements, event-based triggers, and re-engagement sequences in coordination with the wider marketing team.
A/B Testing & Optimization — Continuously test message copy, timing, flow structure, and CTAs. Establish clear winner criteria and apply learnings across campaigns.
Performance Reporting — Own CRM KPIs including open rate, click-through rate, conversion rate, churn reduction, and revenue contribution. Deliver structured weekly reporting to leadership.
Cross-Channel Coordination — Align CRM messaging with paid social, organic content, and product promotions to ensure a coherent player experience across all touchpoints.
Tool & Integration Management — Manage ManyChat integrations with external platforms (CRMs, payment systems, data tools). Identify and implement improvements to the automation stack.
Compliance — Ensure all messaging complies with platform policies, opt-in/opt-out requirements, and applicable regulations.
Qualificatio
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