
Customer Marketer
Apollo.ioApollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
About the Role
We're looking for a Customer Marketing Manager who is equal parts relationship builder and system architect. You love talking to customers, hearing their stories, and turning those stories into content and experiences that move deals and build brand. You're also the kind of person who builds the engine, not just runs it.
In this role, you'll own Apollo's customer advocacy program end to end. That means case studies, testimonials, a growing community of engaged advocates, and the infrastructure to make all of it work at scale. You'll partner closely with Sales to make sure reps have exactly the right customer proof at exactly the right moment. And you'll go beyond the basics to help Apollo build something rare in B2B: a real, engaged customer community, especially upmarket.
This is a senior IC role. You'll inherit some early-stage work and turn it into a real program.
Why this role?
- Real business impact. The right customer story at the right moment can close a deal. You'll see it happen.
- Build something from scratch. There's no playbook to follow here. You'll write it.
- Work with customers who love the product. Apollo users are passionate. This is a good problem to have.
What you'll do:
- Own case study production from interview to publish, and make sure reps actually use the content. If it lives in a folder nobody opens, it doesn't count.
- Build and manage a testimonial library that's always fresh, always accessible, and growing. You'll know what's in it better than anyone.
- Run a customer advo
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