Digital Media Specialist

Description

Term of Employment: Full-Time, Exempt

Reports To: Digital Media Manager

Union: Bargaining Unit Position, Nonprofit Professional Employees Union (NPEU)

Location: Remote (U.S. Based)

Who We Are

The Animal Legal Defense Fund’s mission is to protect the lives and advance the interests of animals through the legal system. The Animal Legal Defense Fund accomplishes this mission by filing high-impact lawsuits to protect animals from harm, providing free legal assistance and training to prosecutors to assure that animal abusers are held accountable for their crimes, supporting tough animal protection legislation and fighting legislation harmful to animals, gathering data about and advocating for effective regulation of animal exploitative industries and providing resources and opportunities to law students and professionals to advance the emerging field of animal law.

Role Description

The Digital Media Specialist’s primary responsibility is maintaining and building ALDF’s digital presence across websites and paid advertising channels. The role coordinates and builds content on aldf.org and other subsites, including advocacy and campaign pages and online action centers. The position also helps to design and implement digital advertising campaigns and analytics reporting, ensuring digital content drives engagement and supports the organization’s priority areas of work.

How You Will Make a Difference

Website

• Publish diverse legal and advocacy-driven content on the ALDF website, including landing pages and action centers, utilizing multiple templates and complex taxonomy.
• Update webpages on a rolling basis, with information supplied by program departments.
• Maintain and organize image and video assets in our digital media library.
• Select, crop, and size photos for the website, following organizational photography standards.
• Serve as a final check before publishing, coordinating edits as needed.
• Perform daily maintenance, monitoring, and quality assurance of the website.
• Support integration with CRM and analytics platforms.
• Support eventual new website build.
  
  

Digital Analytics

• Monitor and analyze website performance, functionality, use experience, and mobile responsiveness, and report on website metrics including traffic, downloads, and click rates, leveraging Google Analytics and Tag Manager.
• Provide insight and advice in team collaborations, with a focus on maximizing posts for use on the web and upholding content quality standards, emphasizing usability and UX, shareability, findability, style, and maintainability.
• Stay up to date on industry trends, technological developments, SEO, and UX strategies.
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