Director of Paid Acquisition

Company Description

At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, over 50 stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things and believe that every new day brings opportunities for growth.

Job Description

We're looking for a Director of Paid Acquisition to own how Lakeshore reaches and converts customers through paid media — across both our direct-to-consumer and institutional channels. You'll set the strategy, lead a growing team, and stay close enough to the work to make fast, informed decisions in the accounts. This is a high-ownership role at the center of a rapidly scaling digital business, and the impact you drive here connects directly to putting quality learning materials in the hands of educators, families, and children. 

This role is expected to work primarily during Pacific Time (PT) business hours.

A day on the job looks like this: 

• Own the paid acquisition strategy, roadmap, and budget across Meta, Google, and emerging channels — holding full accountability for CAC, ROAS, and revenue targets across B2C and B2I 
• Lead and grow a team of paid media professionals, setting clear direction, raising the standard of work, and building the skills and structure the team needs to scale 
• Partner with our external agency and cross-functional teams — creative, merchandising, ecommerce, and finance — to align paid investment with company priorities and maximize return 
• Design and run a rigorous, continuous testing program across creative, audience, bid strategy, and landing pages, translating results into fast, evidence-based decisions 
• Build reporting and forecasting that gives leadership clear, honest visibility into spend, acquisition performance, and where the business is headed 
• Analyze the full paid customer journey — from first impression through conversion — to surface high-impact optimization opportunities both in-channel and on-site 

Qualifications

Got the skills and experience? Here’s what we’re looking for:

Required 

• 10+ years in performance and paid media in an ecommerce environment, with meaningful experience in both B2C retail and B2B or institutional channels