Events Marketing Manager

About Ahrefs

Ahrefs is a SaaS marketing platform that helps businesses become discoverable and unmissable online. We offer a suite of tools for SEO, content marketing, and website performance — backed by 15 years of web crawling data and increasingly powered by AI to deliver strategic insights at scale. We're bootstrapped, profitable, multinational, and fully remote. Our culture is fast-moving, low-ego, and built on smart decisions and ownership.

The Role

You'll lead the marketing strategy and creative execution for Ahrefs' European events program, and play a central creative role in Ahrefs Evolve — our global annual conference series. This isn't a pure logistics role: you're the person who helps shape how Ahrefs shows up at events visually and strategically, from audience campaigns to booth design to swag.

You'll report to the Global Head of Events (US-based) and work closely alongside our Global Partnerships & Revenue Manager (SG-based) on Evolve sponsorship activations and European & US sponsored events. For fulfillment and operational execution, you'll partner closely with our Singapore-based Event Operations Manager. You own the creative brief and speaker relationships; they own making it happen on the ground.

What You'll Do

• Lead event marketing strategy and execution — audience targeting, multi-channel campaigns (email, social, partnerships, content), registration drives, and post-event follow-up.
• Serve as the single point of contact for Ahrefs Evolve confirmed speakers — from the moment a booking is made by the influencer team through to post-event follow-up. Speakers should never need to wonder who to contact: you own the relationship, the briefing, and the experience. You'll relay logistics requirements to the Event Operations Manager so speakers deal with one person throughout.
• Own creative direction for Evolve, our global annual conference — including fabrication, booth design, and overall brand experience, briefing and working closely with designers across Europe and Asia.
• Manage sponsorship booth design and creative for European field events and regional activations.
• Lead swag creative direction: concept, design standards, and brand alignment — coordinating with the Event Operations Manager, who owns vendor management and fulfillment.
• Collaborate with the Global Head of Events and Global Partnerships & Revenue Manager on Evolve strategy and sponsorship activation planning.
• Manage timelines and creative vendor relationships across multiple concurrent projects.
• Build and maintain relationships with regional communities, partners, and event venues across Europe.
• Provide cross-regional creative support for select events in Singapore and the US, ensuring consistency across all markets.
• Track and report on event performance — attendance, engagement, brand impact, and ROI.

You'll Thriv