Senior ASO Manager
Ruby LabsAbout us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We're looking for a Senior ASO Manager to own and scale our App Store and Google Play presence worldwide. You'll drive organic growth through keyword optimization, store-page experimentation, and localization, while running Apple Search Ads to acquire users efficiently. This is a hands-on, data-driven role with full ownership of our store performance metrics — you set the strategy and you ship it.
Key Responsibilities
Worldwide keyword optimization — Own Title, Subtitle, and Keyword field optimization across every available App Store storefront. We support all available countries.
Store page A/B testing — Plan and run screenshot experiments (Product Page Optimization) to continuously lift conversion.
Screenshot & metadata localization — Localize creative and copy for key markets.
In-App Events optimization — Use Events to drive discovery and conversion.
CPP management — Build and manage Custom Product Pages and map them to acquisition channels.
Apple Search Ads, end to end — Own ASA including Discovery campaigns and Single Keyword Ad Groups, with bid management and automation.
Store relationships — Build and maintain relationships with the Apple App Store and Google Play teams (featuring, beta programs, early access to new placements).
Metrics you'll own
CTI — conversion from impression to install
Organic installs — volume and growth
CPT — cost per tap
CPA — cost per action
Qualifications
Qualification 1
Qualification 2
Qualification 3
Qualification 4
Nice to have
5+ years in ASO with senior ownership of iOS (Google Play a strong plus) at consumer mobile apps with subscription monetization.
A proven track record improving organic conversion and scaling Apple Search Ads profitably.
Deep, hands-o
Opens the company's application page
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