Senior Brand Manager – Global Brand Leadership (m/f/d)

As a Senior Brand Manager – Global Brand Leadership, you will take on a key strategic role within Quantum Systems, establishing the brand as a primary competitive advantage. You will lead the development and management of the brand based on modern branding principles, ensuring global consistency, differentiation, and value appreciation.

Reporting to the Director Global Marketing, you serve as the enterprise-wide expert for strategic brand management. You will shape the Quantum Systems brand as a long-term corporate asset, embedding the brand identity across the organization and aligning all activities with the overarching corporate strategy. As a powerhouse for unmanned systems, Quantum Systems enables real-world performance in complex mission environments; you will drive this positioning through scientifically grounded brand leadership and data-driven strategic advisory across all international markets.

What is your Day to Day Mission:

• Develop and continuously sharpen the global brand strategy and positioning.

• Own the brand identity, brand architecture, and the global brand portfolio.

• Establish and drive a brand equity management system with clear KPIs to measure brand strength, reputation, and differentiation.

• Define a long-term brand roadmap derived directly from the corporate strategy.

• Lead global brand tracking, market research, and target audience studies to drive strategic decision-making.

• Shape a consistent brand experience across all relevant customer touchpoints.

• Implement a comprehensive behavioral branding program to anchor the brand in the mindset and actions of all employees.

• Develop differentiating brand and corporate narratives to position Quantum Systems as the leading DefTech brand.

• Govern brand migrations, international brand audits, and overall brand compliance.

• Evaluate competitive trends and reputation metrics to define strategic measures.

• Advise the Director Global Marketing and Executive Management on all strategic branding matters.

• Lead international design, brand, and research agencies to ensure high-impact execution.

What you bring to the team:

• Extensive experience in strategic brand management within an international B2B technology, aerospace, or defence environment.

• University degree in Marketing, Brand Management, Psychology, Sociology, or a comparable field of study.

• Profound knowledge of behavioral branding.

• Proven track record in successful brand positioning, architecture management, and brand equity systems.

• Expertise in qualitative and quantitative market research methodologies.

• Strong experience in establishing KPI-base