Senior Email Marketing Manager
Ruby LabsAbout us
Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About the role
We're looking for a super hero, hands-on Senior Email Marketing Manager to own and scale our email marketing program for a fast-growing online social sweepstakes casino platform. You'll be responsible for managing a large, segmented user base, running daily broadcast campaigns, and continuously improving conversion through data-driven testing — all within Customer.io.
This is a high-ownership role for someone who has done this exact job before in the online casino/gaming industry and can hit the ground running from day one.
Key Responsibilities
Own the end-to-end email marketing strategy and execution
Manage promo plan with the emails and offers being sent out on a daily/weekly basis
Secure 0 days of downtime with the email broadcasting
Grow email database almost from the ground zero toward 10M+ contacts, and manage it at that scale — including acquisition, deliverability, list hygiene, and compliance
Build and maintain deep audience segmentation (10–15+ segments) based on lifecycle stage, deposit status (FTD/no FTD), VIP tier (Bronze, Silver, Gold, Emerald, Diamond, etc.), and behavioral signals
Plan and launch daily broadcast campaigns across the entire segmented database — including time-sensitive/expiring offers
Coordinate closely with design/creative to ensure offer emails are on-brand, visually consistent, and shipped on a daily/weekly cadence
Maintain detailed logs and reporting of every broadcast sent (open rate, click rate, conversion, revenue per segment)
Analyze campaign performance weekly, generate hypotheses, and continuously test subject lines, offers, send times, and segment logic to improve conversion rate
Work cross-functionally with product, CRM/lifecycle, design, and community management to align email with pushes, SMS, and other channels
Present weekly performance reviews and improvement plans to leadership
Qualifications
Fluent English
Minimum 2 years of recent, hands-on experience with Customer.io
Mi
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