Senior Manager, Demand Generation – Paid Media

OUR MISSION

At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.

ABOUT US

Redwood Software is the leading orchestration platform for the autonomous enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS-first automation fabric—with AI embedded across the automation lifecycle—Redwood accelerates the path to autonomous operations. Backed by 30 years of experience and trusted by more than 50% of the Fortune 50, Redwood helps organizations unlock human potential to focus on innovation, growth and what’s next.

CORE VALUES

One Team. One Redwood

Make Your Own Weather

Obsess over Customer Success

Work the Problem

Be Curious

Own the Outcome

Respect Each Other

YOUR IMPACT

As Paid Media Manager, you will play a key role in executing and optimizing Redwood's global paid media programs across a multi-brand product portfolio. You'll work closely with marketing, sales, and operations teams to drive pipeline growth through data-driven campaign execution and continuous optimization.

• Execute and optimize paid media campaigns that drive lead volume, lead quality, pipeline, and cost efficiency across the full funnel—from click to closed-won.
• Build, manage, and optimize campaigns across search, social, display, programmatic, and third-party channels to maximize performance and conversion rates.
• Help manage a multi-million-dollar annual paid media budget by monitoring spend, optimizing channel allocation, and supporting forecasting and performance reporting.
• Manage relationships with third-party vendors, including paid newsletters, content syndication partners, review platforms, and lead generation programs, ensuring campaigns meet performance goals.
• Apply conversion rate optimization (CRO) best practices across landing pages, ad creative, and lead capture experiences.
• Partner with ABM, customer, content, product marketing, and sales teams to amplify marketing initiatives through paid channels and ensure alignment with broader demand generation strategies.
• Analyze campaign performance and develop actionable recommendations to improve pipeline contribution, ROAS, CPL, cost per opportunity, and overall marketing efficiency.
• Stay current on emerging paid media trends, platform capabilities, and AI-driven search developments to identify new opportunities for growth.

YOUR EXPERIENCE

• 4+ years of hands-on B2B paid media experience with a track record of driving demand genera