Social Media Ads Manager (Paid Social)

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We're a fast-moving consumer software company building browser-based document tools used by millions of people worldwide. Our growth runs on performance marketing — every dollar of spend is measured, every campaign is accountable to a target, and the people who run our channels own real budgets and real outcomes.

Today, our paid acquisition engine is anchored in paid search. We're now building out paid social as a primary growth channel, and we're looking for a Social Media Ads Manager to own it. You'll start by building out our Meta (Facebook & Instagram) program from a strong foundation and scaling it profitably, with a clear path to expand other platforms as the channel matures.

This is a hands-on builder role, not a hands-off oversight role. You'll be in the ad accounts daily, shaping creative strategy, managing budget, and answering for the numbers.

What you'll own (your KPIs)

• Paid social CPA against a defined blended target.

• ROAS / return on ad spend at the channel level.

• Spend efficiency and budget pacing.

• Creative testing velocity and win rate.

• Channel growth — scaling spend profitably over time.

Key Responsibilities

• Own Meta paid social end to end — strategy, campaign builds, budget allocation, bidding, audience and targeting strategy, optimization, and scaling across our product portfolio.

• Hit performance targets. Manage spend against clear CPA and ROAS goals, pace budgets through the month, and make daily/weekly optimization calls that keep the channel efficient as it scales.

• Drive the creative engine. Partner with content creators, designers, and video producers to brief, test, and iterate on ad creative — you'll define the testing roadmap and turn creative learnings into a repeatable system, since creative is the primary lever on paid social.

• Run a disciplined testing program. Structure and read A/B tests across creative, audiences, placements, and offers; separate signal from noise; and document what works.

• Build the reporting and feedback loop. Track performance against targets, surface insights to the wider growth team, and work closely with our data colleagues to make sure at