Sr. Manager, Paid Media (Remote UK)

At Smartsheet, our purpose is to empower teams to drive meaningful change. As a leader in collaborative work management, we help organizations plan, capture, manage, automate, and report on work at scale.

We are seeking a results-oriented Senior Manager, Paid Media to set the strategic direction for our global digital channels. This is a high-impact role responsible for translating multi-channel spend into predictable, scalable pipeline growth, with a primary accountability for enterprise demand generation, ABM activation, and measurable revenue outcomes.

You will act as a strategic leader for a high-performing team within the Digital Demand organization and drive alignment with executive stakeholders and critical cross-functional partners across Sales, Product Marketing, Creative, and Marketing Operations to accelerate growth across all segments and geographies.

This role reports to our VP, Digital Demand. 

You Will:

Architect and Define Global Paid Media Strategy

• Set the vision and architect the global paid media strategy across Paid Search, Paid Social, Programmatic, and ABM platforms.
• Drive enterprise and mid-market pipeline growth through strategic channel investments in LinkedIn Ads, Google Ads, Meta Ads, and emerging channels.
• Develop full-funnel media plans directly aligned to regional revenue targets and segment priorities.
• Govern the multi-million dollar media budget, focusing on maximizing ROI and translating spend into predictable pipeline and revenue contribution.

Drive Measurable Revenue and Performance Optimization

• Establish the core KPIs, shifting the focus from lead volume to measurable pipeline, revenue, and customer acquisition impact.
• Lead ongoing testing strategy (creative, messaging, audience, bidding, landing pages) to continually improve conversion rates and cost efficiency across all campaigns.
• Partner with Marketing Operations to ensure accurate attribution and measurement across channels.
•  Utilize data to identify scaling opportunities and proactively mitigate performance risks to protect the media portfolio.

Leadership and Team Development

• Elevate reporting to deliver clear, actionable, and data-driven narratives to senior leadership and executives.
• Manage and mentor paid media team member