User Acquisition Manager (Snapchat ads)

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are looking for a Junior User Acquisition Manager who will participate in daily growth marketing activities and operations on SnapChat. The ideal candidate is self-motivated, self-driven, eager to grow and learn, with strong adaptability to fast changes and a quick learning ability.

You are expected to work directly inside ad accounts every day across various funnels, based on strategy and planning, launch and optimize campaigns, and make performance analysis and apply relevant changes that will facilitate metric improvements.
Results, efficiency, and ROI are the primary measures of success. If you are excited about managing budgets, regions and driving measurable growth this role is for you.

Key Responsibilities

• Execute and optimize sales campaigns across SnapChat, covering multiple funnels, including worldwide and standalone segments

• Keep on track of adapting relevant creative sets to the campaigns, optimise ad sets with bids and budgets and applicable ad combinations

• Take full control and ownership of testing creatives generated for SnapChat and also adapt from Meta, analyze ad performance, deliver reporting, and identify key trends and insights

• Deeply analyse the testing creative tendencies, identify winners, locate them individually in new campaigns and in existing ones for optimisation

• Analyse cohort performance, create dedicated campaigns for genders, age segments, interest based ones

• Continuously monitor and optimize performance on a daily and hourly basis across budgets, audiences, placements, creatives, and bids

• Maintain clear UA processes by following assigned strategies and executing daily tasks, including campaign launches, creative transitions, and funnel switching

• Develop custom and lookalike audience campaigns, create campaigns based on interests

• Collaborate closely with Creative Managers to source, test, and iterate creative ideas, identifying and scaling top-performing concepts based on performance data

• Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring

Qualifications

• Unde