Associate Director, Paid Search
Zeta GlobalWHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
We are seeking a Paid Search Associate Director who can confidently lead client relationships while also rolling up their sleeves to execute campaigns. This role requires a balance of strategic vision and hands-on management. You’ll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end.
The ideal candidate thrives in a client-facing role, can distill data into actionable insights, and knows how to turn strategy into measurable results. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.
RESPONSIBILITIES
- Client Strategy & Leadership
- Serve as the primary client contact for paid search strategy and performance discussions.
- Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals.
- Proactively identify areas for optimization and innovation across accounts.
- Campaign Management & Execution
- Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
- Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360.
- Establish testing frameworks and innovation pipelines to continuously improve results.
- Translate insights into actionable next steps that drive measurable client impact.
- Team Collaboration & Mentorship
- Collaborate with internal teams to ensure campaign execution aligns with client objectives.
- Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied.
- Analysis & Reporting
- De
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