B2B SaaS PPC Specialist
SimpleTiger LLCWe're a B2B SaaS-focused marketing agency looking for a skilled, self-driven PPC Specialist, with 3+ years of experience, to support our paid media team on a contract basis. This is a part-time, flexible engagement of 20 hours per week.
You'll build, launch, manage, and optimize paid ad campaigns across Google Ads, Meta (Facebook and Instagram), and LinkedIn. Your work will directly shape the return on ad spend for the SaaS accounts you support, and you'll partner with our marketing, content, and SEO teams to keep campaigns sharp. Since this is a focused part-time role, we'll prioritize the work that moves the needle most on each account.
Key Responsibilities
Build and launch ad campaigns from the ground up, including keyword research, ad group structure, bid setup, and ad creative.
Manage and optimize active campaigns to hit key metrics like CTR, CPC, CPA, and ROI.
Run A/B tests to find the ad creatives, landing pages, and targeting that perform best.
Work with our content and design teams to shape ad creative that connects with the right audience and drives conversions.
Partner with our SEO team to share recommendations on landing page and campaign performance.
Track campaign results and report on them clearly, with practical next steps for improvement.
Manage ad budgets so spend stays efficient and tied to each account's goals.
Keep up with platform updates, new features, and best practices.
Communicate quickly and proactively with our team about the accounts you support.
What We’re Looking For:
Strong hands-on experience managing PPC campaigns across Google Ads and other paid media platforms.
Ability to develop campaign strategy, build the structure, and execute optimizations independently.
Proficiency in keyword research, search intent analysis, and audience targeting.
Experience with conversion tracking, pixel setup, and troubleshooting attribution issues.
Strong analytical skills with the ability to interpret performance data and make data-driven decisions.
Experience writing, testing, and optimizing ad copy and creatives.
Knowledge of bid management, budget pacing, and campaign forecasting.
Ability to run A/B tests and apply results to improve performance.
Understanding of landing page optimization and conversion rate best practices.
Strong reporting skills, including the ability to summarize results, insights, and next steps clearly.
Excellent attention to detail, organization, and time management.
Strong communication skills and the ability to collaborate with internal teams or stakeholders when needed.
Nice to have:
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