Campaign Program Manager
AbnormalAbout the Role
We are looking for a highly organized, AI-forward Campaign Program Manager to drive the planning, orchestration, and standardization of integrated marketing campaigns. This is not a traditional program management role. This role serves as the operational hub between the Integrated Campaigns and functional marketing teams, ensuring every campaign has a comprehensive integrated marketing plan and is executed consistently across regions and channels. A strong understanding of campaign strategy is essential.
The ideal candidate thrives at the intersection of strategy, process, execution, and AI-enabled productivity. They will partner closely with Campaign Managers to translate campaign strategies into executable demand plans, coordinate cross-functional execution, and create scalable campaign toolkits that empower regional and field marketing teams.
This individual will be expected to leverage AI tools such as Claude and other emerging technologies to streamline planning, accelerate execution, improve collaboration, and scale campaigns to increase testing velocity, develop repeatable frameworks, and enable teams to move faster and operate more efficiently.
What You'll Do
Campaign Planning & Execution
- Own and manage the integrated marketing calendar and demand plans across all segments, regions, and campaigns to ensure consistent coverage across the globe.
- Manage and maintain the global campaign messaging framework.
- Partner with Campaign Managers to develop and maintain a consistent integrated marketing plan for every campaign, including objectives, target audiences, messaging, timelines, KPIs, demand calendar, and execution requirements. Ensure all active campaign information is centralized, current, and easily accessible across the organization.
- Drive alignment across stakeholders and delivery teams, manage dependencies, and proactively resolve resource and execution risks across campaigns.
- Coordinate execution across Digital, Lifecycle, Events, SDR, Marketing Operations, Analytics, and Regional Marketing teams to ensure campaigns are live and in market
- Track campaign readiness, execution status, and performance while ensuring alignment to pipeline and go-to-market goals.
Field & Regional Marketing Enablement
- Develop campaign-in-a-box toolkits, playbooks, templates, and enablement resources that help regional teams execute campaigns consistently.
- Partner with Campaign Managers and Field Marketing to create scalable regional activation plans while allowing for local customization.
- Lead campaign enablement and training sessions and drive adoption of campaigns across regions.
AI & Operational Excellence
- Act as the AI champion for Integrated Marketing, identifying
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