Who We Are

Join a team that puts its People First! As a member of First American’s family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

We are seeking a CRM Campaign Manager to create, maintain, and optimize lifecycle marketing campaigns that support our outside sales team. This role will focus on driving engagement with real estate professionals, including Realtors, brokerage leaders, and related partners, through targeted CRM campaigns built in Microsoft Dynamics.
The ideal candidate understands how to use CRM-driven marketing to support field sales, nurture relationships, generate leads, accelerate follow-up, and improve customer engagement throughout the sales lifecycle. This person will partner closely with Sales, Marketing, Operations, and Analytics teams to ensure campaigns are timely, relevant, measurable, and aligned with business goals.

HOW YOU'LL CONTRIBUTE

• Develop and manage lifecycle campaigns within Microsoft Dynamics to support the outside sales team’s efforts with Realtors, brokerages, and real estate partners.
• Build segmented campaigns based on audience type, geography, engagement level, sales stage, brokerage affiliation, renewal timing, referral behavior, and other relevant criteria.
• Create automated nurture journeys that support lead generation, sales follow-up, onboarding, engagement, retention, and reactivation.
• Translate sales priorities into CRM campaigns that help sales representatives stay connected with prospects and customers at the right moments.
• Partner with outside sales leadership and sales representatives to understand field needs, customer pain points, and market opportunities.
• Support sales outreach with CRM-based email campaigns, triggered communications, follow-up sequences, event invitations, educational content, and relationship-building touchpoints.
• Ensure campaigns are designed to reinforce the