Director of Product Management

About LawnStarter

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We operate across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform, and we've been profitable for two years running. We're expanding beyond lawn care to become the one-stop shop for all home services.

About Product at LawnStarter

Home services is a massive, broken market. For homeowners, getting reliable, fairly priced service is a hassle of phone tag, no-shows, and surprise quotes. For the Pros who do the work, running a business means chasing customers, dead time between jobs, and unpaid admin. LawnStarter is the marketplace that fixes both sides.

We proved the model with lawn care — it works at scale, profitably, across millions of jobs. In the last year we extended it to a second service: pool cleaning, now live in select markets. Getting there meant building the first version of a product that can onboard customers and Pros, match the two sides, get the job done, and handle the exceptions when it doesn't go to plan.

The Role

This is LawnStarter's first Director of Product Management — the leader between the VP of Product and a team of three PMs (and the hires that follow).

The mandate is simple to state and hard to do: ship value across growth, retention, and profitability by building a great product for customers and Pros. Concretely, that means taking us from one profitable-at-scale vertical to two, setting the path from two to n, while still aggressively improving our core lawn service.

What Makes This Role Different

• You build the layer, not inherit it. This is a brand-new layer between the VP and the PMs. You define how the team works, the bar for the craft, and the operating model — you're not slotting into someone else's machine.
• It's a marketplace, so the obvious answer is usually wrong. Change a price and you move conversion, Pro claim rates, margin, and retention all at once. Almost every decision has second-order effects across customers, Pros, and the business. You think in systems, not features.
• You multiply a strong team — this isn't a turnaround. The PMs are already good. The job is to get extraordinary outcomes from extraordinary people while still doing the hardest work yourself. Player-coach, not figurehead.
• Strategic bets and patient optimization, both. You'll open new verticals and compound a few points of conversion at a time — and know which the moment calls for.

What You'll Own

• The PM team: Lead, coach, and multiply three already-strong PMs — and hire more as we grow.
• Prioritization: Own the g