Head of Marketing
ZapietLocation: Remote, with a preference for candidates based in the UK
Salary: £40,000–£50,000 per year, depending on experience
Bonus: Performance-related bonus
Reporting to: Chief Marketing Officer and Chief Executive Officer
This is a remote role, and we welcome applications from suitably qualified candidates in other locations. However, candidates based in the UK are preferred due to working hours and the need to collaborate closely with Zapiet’s leadership team.
About Zapiet
Zapiet helps Shopify merchants offer exceptional pickup, delivery and shipping experiences.
Our products are used by more than 10,000 merchants around the world, from independent businesses to some of the world’s best-known brands. We are a remote, bootstrapped SaaS company with ambitious plans for the next stage of our growth.
We are looking for a commercially focused Head of Marketing to help more merchants discover, adopt and succeed with Zapiet’s products.
The role
As Head of Marketing, your primary responsibility will be to increase revenue by driving awareness, adoption and continued use of Zapiet’s products.
You will turn our wider company and marketing strategy into focused campaigns that generate measurable results. You will own the marketing funnel, from discovery and acquisition through to activation, expansion and retention.
You will also manage and grow a team of internal and external specialists across email marketing, SEO, answer engine optimisation, content, communications and other marketing disciplines.
This is a hands-on leadership role. You should be comfortable setting strategy, managing specialists, analysing performance and stepping in to help execute when needed.
You will work closely with our CMO, CEO, product, sales, partnerships and customer support teams.
Your responsibilities
Increase product adoption and revenue
Develop and deliver marketing plans that increase installations, product adoption and recurring revenue.
Identify the biggest opportunities within our acquisition, activation, retention and expansion funnels.
Create campaigns that clearly communicate how Zapiet’s products help merchants increase revenue, reduce costs and improve their operations.
Increase adoption across Zapiet’s complete product portfolio through cross-selling, product education and lifecycle marketing.
Support new product and feature launches with clear positioning, messaging and go-to-market plans.
Develop campaigns for specific industries, merchant segments and geographic markets.
Turn merchant success stories into compelling case studies, campaigns and sales materials.
Own marketing performance
Set clear targets and
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