Product Marketing Manager, Prime & Markets
CoinbaseReady to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
You'll join the Product Marketing team within the Institutional group and own how Coinbase's most complex institutional products show up to clients globally. You'll be the PMM behind spot, derivatives, cross-margin, liquidity, and execution workflows used by hundreds of hedge funds, asset managers, and market makers. Partnering closely with Product, Markets, Sales, Legal, and Comms, you'll translate deeply technical capabilities into clear positioning, sharp enablement, and GTM strategies that drive measurable client adoption.
What you'll do:
- Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients to ensure credibility at institutional scale.
- Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events.
- Build high-signal enablement materials - talk tracks, FAQs, battlecards, demos, and client-ready narratives - that reduce complexity for the field and reflect real objections, deals, and buying behavior.
- Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity, and contribute market-backed insight that informs product roadmap conversations.
- Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints.
Required Skills and Experience:
- 5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure.
- Proven track record building GTM strategies and positioning for technically complex products, with the ability to simplify systems like liquidity, capital efficiency, and market structure into clear, compelling narratives for sophisticated trading firms.
- Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms to deliver
Opens the company's application page
Listed via
Findwork
findwork.dev
Similar roles
Data Analyst
Harnham - Data & Analytics Recruitment
Senior Data Analyst
Harnham - Data & Analytics Recruitment
Service Charge Data Analyst
Robertson Bell
Data Analyst
R3vamp Limited
Design & Tech
Related reads from TCHNX
Why AI Design Tools Are Quietly Replacing Junior Designers and What Actually Comes Next
AI tools promise efficiency, but London studios are discovering an unexpected paradox: automation creates new bottlenecks requiring precisely the expertise being eliminated. We investigate what's actually happening to entry-level design work.
The Inference Economy: Why AI’s Biggest Cost Shift Is Happening After Training
A major shift in AI economics is reshaping the industry. As training frontier models becomes more expensive and inference becomes dramatically cheaper, companies are being forced to rethink how they build, deploy, price, and monetise intelligent systems.
The Emergence of Small Language Models: Why Efficiency Is Overtaking Scale
As the AI industry confronts computational costs and environmental concerns, a new generation of compact models is proving that bigger isn't always better. Small language models are reshaping enterprise AI deployment.