Sales and BDM Execution Sr. Manager
Lyra HealthAbout Lyra Health
Overview
The Sr. Manager of Sales & BDM Execution is responsible for defining and driving the playbooks, tools, and execution discipline that enable Sales, Customer Success, and in-market Business Development Manager (BDM) teams to perform at a high level.
This role focuses on how we win, ensuring teams operate with clear, repeatable approaches—from initial engagement through proposal and close, and from provider outreach through care start activation. The Sr. Manager partners closely with Sales, Customer Success, BDMs, Marketing, and Performance Management to improve conversion, consistency, and effectiveness in the field.
Core Mandate
Drive consistent commercial execution by:
Building practical, repeatable sales and provider engagement playbooks
Strengthening proposal development and follow-through discipline
Improving conversion through better execution at key moments
Equipping teams with tools and guidance that drive real field behavior
Aligning Marketing and Sales around a clear, differentiated value story
Responsibilities
Sales & Customer Success Playbook Strategy
Design and deploy field-ready playbooks for Enterprise Sales and Customer Success that standardize how we win health plans, activate customers, and generate provider referrals.
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